Haydn Townsend leads Accenture Interactive for Africa. His focus is on combining the power of Accenture’s business consulting, creative, digital and technology capabilities to help organisations rewire their businesses—design, build, communicate and run the best experiences on the planet. Haydn is a cross-functional marketing and advertising professional with over 25 years’ experience that reaches across marketing management, sales, advertising, activations, sponsorship and digital marketing. Before joining Accenture, Haydn was Group CEO at digital agency Wunderman Thompson South Africa, working with clients such as Investec, MTN, Showmax, Absa, Sasol and Coke. Prior to this, he was, amongst others, CEO at creative agency Pangea Ultima, CEO of Trinergy Brand Connectors, and Executive Director: Strategy at the Jupiter Drawing Room. Haydn has a BA from the University of Port Elizabeth, a Post Graduate Diploma in Advertising from the AAA School of Advertising, and has obtained a Chartered Marketer of SA qualification from the Graduate School of Marketing.